Upcycling is the best way to manage our waste. That's what the French company, La Virgule, does. They upcycle old kayaks and yoga mats into backpacks.
The website also presents the work of Le Fourgon - a company that prevents plastic waste by offering a service of returnable bottles. The beverages are then delivered to your house. This is the old principle of the English milkman.
I suggest you scroll on the different pages for this is really enlighting.